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Cutting-edge biometric insights from Quad inform successful brand design for Creature Comforts Brewing.
November 7, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
Creature Comforts Brewing Company, a craft brewery based in Athens, GA, designed and launched its new Bigger Dreams Hazy IPA brand using industry-leading biometric research from Package InSight by Quad. Just four weeks after its launch, Bigger Dreams became the number-one new craft beer brand in Georgia, based on in-store scan data from retail research firm Circana. Founded in 2014, Creature Comforts Brewing sought to address the perennial marketing problem of differentiation by taking a busi...
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